> ## Documentation Index
> Fetch the complete documentation index at: https://docs.markifact.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Audience

> Create an audience on a Microsoft Ads account: a remarketing list from UET tag traffic, an empty customer list to fill with hashed records, a product audience, or a combined list

Create an audience on a Microsoft Ads account: a remarketing list from UET tag traffic, an empty customer list to fill with hashed records, a product audience, or a combined list. Microsoft will not create in-market, custom or similar audiences through the API at all.

|                       |                                 |
| --------------------- | ------------------------------- |
| **App**               | Microsoft Ads                   |
| **Operation ID**      | `microsoft_ads_create_audience` |
| **Type**              | Action                          |
| **Connection**        | `microsoft_ads` (required)      |
| **Credits per run**   | 1                               |
| **Agent / MCP tool**  | Yes                             |
| **Requires approval** | Yes (write operation)           |

## Inputs

| Field                   | Type                                                                                                                   | Required | Default | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| ----------------------- | ---------------------------------------------------------------------------------------------------------------------- | -------- | ------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `account`               | DynamicAccount                                                                                                         | Yes      | -       | Microsoft Ads account to create the audience in.                                                                                                                                                                                                                                                                                                                                                                                                                        |
| `name`                  | string                                                                                                                 | Yes      | -       | Audience name, unique within the account.                                                                                                                                                                                                                                                                                                                                                                                                                               |
| `audience_type`         | enum (`RemarketingList`, `CustomerList`, `Product`, `CombinedList`, `CustomSegment`, `ImpressionBasedRemarketingList`) | Yes      | -       | Type of audience. RemarketingList targets site visitors and needs a UET tag. CustomerList is filled afterwards with microsoft\_ads\_upload\_customer\_list. Microsoft will not create in-market, custom or similar audiences through the API at all; those come from Microsoft or from the web interface.                                                                                                                                                               |
| `description`           | string                                                                                                                 | No       | -       | Optional note about the audience.                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| `scope`                 | enum (`Account`, `Customer`)                                                                                           | No       | -       | Account keeps the audience to this account, Customer shares it across every account under the customer.                                                                                                                                                                                                                                                                                                                                                                 |
| `membership_duration`   | integer                                                                                                                | No       | -       | How many days someone stays in the audience. 1 to 180 for most types, up to 390 for a customer list, and -1 on a customer list means never expire.                                                                                                                                                                                                                                                                                                                      |
| `tag_id`                | integer or string                                                                                                      | No       | -       | UET tag feeding the audience. Required for RemarketingList and Product audiences. microsoft\_ads\_list\_uet\_tags returns these.                                                                                                                                                                                                                                                                                                                                        |
| `rule`                  | object or string                                                                                                       | No       | -       | RemarketingList only, and required: Microsoft rejects a remarketing list without one. JSON in Microsoft's RemarketingRule shape, for example \{"Type": "PageVisitors", "RuleItemGroups": \[\{"Items": \[\{"Type": "String", "Operand": "Url", "Operator": "Contains", "Value": "example.com/pricing"}]}]}. The item Type is String or Number, not the page or URL being matched. Operand is Url or ReferrerUrl. Items inside a group are ANDed and the groups are ORed. |
| `product_audience_type` | enum (`GeneralVisitors`, `ProductSearchers`, `ProductViewers`, `ShoppingCartAbandoners`, `PastBuyers`)                 | No       | -       | Product audiences only: which shopper behaviour to target.                                                                                                                                                                                                                                                                                                                                                                                                              |
| `combination_rules`     | array or string                                                                                                        | No       | -       | CombinedList only: the include and exclude rules combining other audiences, as JSON.                                                                                                                                                                                                                                                                                                                                                                                    |

## Output

**Type**: `Dict`

Returns the created audience, read back from Microsoft.

**Fields**: `id`, `name`, `type`, `membership_duration`, `scope`, `tag_id`