> ## Documentation Index
> Fetch the complete documentation index at: https://docs.markifact.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Uet Tag

> Create a UET tag on a Microsoft Ads account and return the tracking script to install on the site

Create a UET tag on a Microsoft Ads account and return the tracking script to install on the site. A tag is required before URL, event, duration or pages-per-visit conversion goals will work. Microsoft has no delete for UET tags and no way to retire one, so only create a tag that is actually needed.

|                       |                                |
| --------------------- | ------------------------------ |
| **App**               | Microsoft Ads                  |
| **Operation ID**      | `microsoft_ads_create_uet_tag` |
| **Type**              | Action                         |
| **Connection**        | `microsoft_ads` (required)     |
| **Credits per run**   | 1                              |
| **Agent / MCP tool**  | Yes                            |
| **Requires approval** | Yes (write operation)          |

## Inputs

| Field         | Type           | Required | Default | Description                                                 |
| ------------- | -------------- | -------- | ------- | ----------------------------------------------------------- |
| `account`     | DynamicAccount | Yes      | -       | Microsoft Ads account to create the UET tag in.             |
| `name`        | string         | Yes      | -       | Name for the tag, used to tell tags apart in the interface. |
| `description` | string         | No       | -       | Optional note about where this tag is installed.            |

## Output

**Type**: `Dict`

Returns the new UET tag with its installable script.

**Fields**: `id`, `name`, `description`, `tracking_status`, `tracking_script`, `tracking_no_script`