Upload Media

Uploads a single image, video, or document to LinkedIn and returns its asset URN (urn:li:image / urn:li:video / urn:li:document), owned by the given Company Page

Uploads a single image, video, or document to LinkedIn and returns its asset URN (urn:li:image / urn:li:video / urn:li:document), owned by the given Company Page. Use this to get a media URN to embed in a raw creative payload for linkedin_ads_create_ad. For creating a full ad with new media, prefer the dedicated create operations, which upload internally.

App	LinkedIn Ads
Operation ID	linkedin_ads_upload_media
Type	Action
Connection	linkedin_ads (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
organization	string or SelectItem	Yes	-	Company Page that owns the uploaded asset (the same organization used as the post author). Accepts an organization id or urn:li:organization:123.
image_url	string	No	-	Image to upload. Accepts a direct image URL or a Google Drive share link (set to ‘Anyone with the link’). Returns an urn:li:image URN. Provide exactly one of image_url, video_url, or document_url.
video_url	string	No	-	Video to upload. Accepts a direct video URL or a Google Drive share link (set to ‘Anyone with the link’). Returns an urn:li:video URN. Waits for LinkedIn to finish processing. Provide exactly one of image_url, video_url, or document_url.
document_url	string	No	-	Document to upload: PDF, PPT, PPTX, DOC, or DOCX up to 100MB and 300 pages. Accepts a direct file URL or a Google Drive share link (set to ‘Anyone with the link’). Returns an urn:li:document URN. Provide exactly one of image_url, video_url, or document_url.

SelectItem

Field	Type	Required	Default	Description
value	string	Yes	-	The value of the selectable item.
label	string	Yes	-	The label of the selectable item, used for display purposes. If not provided, defaults to the value.

Output

Type: Dict

Returns the uploaded asset’s URN, its type (image/video/document), and the owning organization URN.

Fields: media_urn, media_type, organization