Create Ad Creative

Creates a Meta ad creative from a raw creative payload and returns the new creative_id

Creates a Meta ad creative from a raw creative payload and returns the new creative_id. Does not attach it to any ad. Used in the edit-ad workflow: meta_ads_get_ad_creative -> modify payload -> meta_ads_create_ad_creative -> meta_ads_replace_ad_creative. Best when the edited payload already references existing media in Meta, such as image_hash or video_id. If the edit needs brand new media uploads or a new ad from scratch, use the dedicated create_*_ad operations (e.g. meta_ads_create_single_image_ad, meta_ads_create_carousel_ad) instead.

App	Meta Ads
Operation ID	meta_ads_create_ad_creative
Type	Action
Connection	meta_ads (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
account	DynamicAccount	Yes	-	Select the Meta Ads account where the new creative should be created. Used in the edit-ad workflow after meta_ads_get_ad_creative and before meta_ads_replace_ad_creative.
creative_payload	object or string	Yes	-	Full Meta ad creative payload (object or JSON string). Usually this is the payload returned by meta_ads_get_ad_creative after you edit it. Workflow: meta_ads_get_ad_creative -> edit payload -> meta_ads_create_ad_creative -> meta_ads_replace_ad_creative. Use this when the edited creative still points to existing media references already available in Meta, such as image_hash or video_id. If the edit needs brand new media uploads, use the dedicated create_ad operations instead, for example meta_ads_create_single_image_ad. Read-only fields (id, status, account_id, effective, etc.) are stripped automatically before posting. This creates only the creative, not the ad.
name	string	No	-	Optional name override for the new creative. If provided, replaces any name in creative_payload before the new creative is created for the edit workflow.

Output

Type: Dict

Returns the new creative ID and its name.

Fields: creative_id, name