Create Uet Tag

Create a UET tag on a Microsoft Ads account and return the tracking script to install on the site

Create a UET tag on a Microsoft Ads account and return the tracking script to install on the site. A tag is required before URL, event, duration or pages-per-visit conversion goals will work. Microsoft has no delete for UET tags and no way to retire one, so only create a tag that is actually needed.

App	Microsoft Ads
Operation ID	microsoft_ads_create_uet_tag
Type	Action
Connection	microsoft_ads (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
account	DynamicAccount	Yes	-	Microsoft Ads account to create the UET tag in.
name	string	Yes	-	Name for the tag, used to tell tags apart in the interface.
description	string	No	-	Optional note about where this tag is installed.

Output

Type: Dict

Returns the new UET tag with its installable script.

Fields: id, name, description, tracking_status, tracking_script, tracking_no_script