List Conversion Goals

List Microsoft Ads conversion goals in an account

List Microsoft Ads conversion goals in an account. Returns the raw Microsoft Ads ConversionGoal objects so users can inspect tracking configuration and find conversion goal IDs for campaign bidding.

App	Microsoft Ads
Operation ID	microsoft_ads_list_conversion_goals
Type	Action
Connection	microsoft_ads (required)
Credits per run	1
Agent / MCP tool	Yes

Inputs

Field	Type	Required	Default	Description
account	object or array of object or MicrosoftAdsAccountItem or string or integer	Yes	-	Select the Microsoft Ads account to list conversion goals for.
conversion_goal_types	array of string or SelectableOption	No	-	Filter by conversion goal type. Leave empty to return common supported conversion goal types. InStoreTransaction is only queried when selected because it requires a Microsoft pilot.
conversion_goal_ids	string or array of string or integer	No	-	Optional Microsoft Ads conversion goal IDs to fetch. Leave empty to list all goals of the selected types.
return_additional_fields	boolean	No	True	When true, request optional conversion goal properties such as attribution model, auto goal status, enhanced conversions, goal category, and view-through window.

MicrosoftAdsAccountItem

Field	Type	Required	Default	Description
value	string	Yes	-
label	string	Yes	-
customerId	string	No	-	The Microsoft Ads customer ID used for REST CustomerId headers. If omitted, it is resolved from the account ID.

SelectableOption

Field	Type	Required	Default	Description
value	string	Yes	-
label	string	Yes	-

Output

Type: List[Dict]

Returns raw Microsoft Ads ConversionGoal objects.

Fields: dynamic (depend on the inputs)