Create Creative

Advanced: creates a Snapchat creative from a raw payload, for creative types without a dedicated operation (calls, messages, lenses, lead gen) and for Dynamic Product or Dynamic Collection creative…

Advanced: creates a Snapchat creative from a raw payload, for creative types without a dedicated operation (calls, messages, lenses, lead gen) and for Dynamic Product or Dynamic Collection creatives using render_type DYNAMIC. Prefer the dedicated create_*_ad operations for standard ads. Does not create an ad; chain with snapchat_ads_create_ad_from_creative.

App	Snapchat Ads
Operation ID	snapchat_ads_create_creative
Type	Action
Connection	snapchat_ads (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
account	DynamicAccount	Yes	-	Select the Snapchat Ads account to create the creative in.
creative_payload	object or string	Yes	-	Raw Snapchat creative payload as a JSON object, sent to Snapchat as-is (POST /adaccounts/{ad_account_id}/creatives). Use the dedicated operations first (snapchat_ads_create_single_image_ad, snapchat_ads_create_video_ad, snapchat_ads_create_story_ad, snapchat_ads_create_collection_ad). Use this for Dynamic Product Ad or Dynamic Collection creatives by setting render_type to DYNAMIC and providing dynamic_render_properties. Dynamic Collection creatives can reference resources created with snapchat_ads_create_dynamic_template, snapchat_ads_create_creative_elements, and snapchat_ads_create_interaction_zone. Also use this for creative types the dedicated operations do not support, such as AD_TO_CALL, AD_TO_MESSAGE, LENS types, LEAD_GENERATION, or REMINDER. Required keys: name, type. Most types also need top_snap_media_id (get one with snapchat_ads_upload_media) and profile_properties with a profile_id. ad_account_id is filled in automatically and read-only fields are stripped. Example: {“name”: “Call Ad Creative”, “type”: “AD_TO_CALL”, “top_snap_media_id”: “<media_id>”, “headline”: “Call us”, “profile_properties”: {“profile_id”: “<profile_id>”}, “ad_to_call_properties”: {“phone_number”: “15551234567”}}

Output

Type: Dict

Returns the created Snapchat creative details.

Fields: creative_id, creative_name, type