Update Creative

Advanced: partially updates a Snapchat creative (headline, CTA, attachment properties)

Advanced: partially updates a Snapchat creative (headline, CTA, attachment properties). WARNING: changes affect all ads using the creative and trigger re-review that pauses them. An ad’s creative cannot be swapped; edit the creative or create a new creative and ad.

App	Snapchat Ads
Operation ID	snapchat_ads_update_creative
Type	Action
Connection	snapchat_ads (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
account	DynamicAccount	Yes	-	Select the Snapchat Ads account that owns the creative.
creative_id	string or SelectItem	Yes	-	Snapchat creative ID to update. Do not repeat it inside update_payload.
update_payload	object or string	Yes	-	Creative fields to update as a JSON object; only the fields you include are changed (each key becomes a JSON-Patch add operation, and a null value removes an optional attribute). Editable fields per the Snapchat docs: name, brand_name, headline, call_to_action, shareable, profile_properties, and the attachment property objects (web_view_properties, app_install_properties, deep_link_properties, ad_to_call_properties, ad_to_message_properties). top_snap_media_id can only be changed before the creative is part of an ad that has started serving. IMPORTANT: changing a creative affects ALL ads that use it; Snapchat re-reviews those ads and pauses them until approved. An ad’s creative_id itself cannot be changed; to point an ad at different content, create a new creative and a new ad instead. Example: {“headline”: “New Headline”, “web_view_properties”: {“url”: “https://example.com/new”}}
dry_run	boolean	No	False	When true, do not call Snapchat. Return the resolved JSON-Patch operations for review.

SelectItem

Field	Type	Required	Default	Description
value	string	Yes	-	The value of the selectable item.
label	string	Yes	-	The label of the selectable item, used for display purposes. If not provided, defaults to the value.

Output

Type: Dict

Returns the updated fields and patch operations applied.

Fields: creative_id, updated_fields, operations, dry_run