Create Creative

Advanced: creates a DV360 creative from a raw v4 Creative payload sent as-is (display, HTML5, native, video, or audio)

Advanced: creates a DV360 creative from a raw v4 Creative payload sent as-is (display, HTML5, native, video, or audio). Upload files first with dv360_upload_asset, then assign the creative to line items via creativeIds. Creatives built in Ad Canvas or templates cannot be created via the API.

App	DV360
Operation ID	dv360_create_creative
Type	Action
Connection	dv360 (required)
Credits per run	2
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
account	DynamicAccount	Yes	-	Select the DV360 advertiser to create the creative in.
creative_payload	object or string	Yes	-	Official DV360 v4 Creative body as JSON, sent as-is. Required keys: displayName, entityStatus (ENTITY_STATUS_ACTIVE is allowed on create), hostingSource (HOSTING_SOURCE_HOSTED for uploaded assets), creativeType, dimensions, assets (referencing media_id values from dv360_upload_asset), and exitEvents. Example for a standard display creative: {“displayName”: “My Banner”, “entityStatus”: “ENTITY_STATUS_ACTIVE”, “hostingSource”: “HOSTING_SOURCE_HOSTED”, “creativeType”: “CREATIVE_TYPE_STANDARD”, “dimensions”: {“widthPixels”: 300, “heightPixels”: 250}, “assets”: [{“asset”: {“mediaId”: “<media_id>”}, “role”: “ASSET_ROLE_MAIN”}], “exitEvents”: [{“type”: “EXIT_EVENT_TYPE_DEFAULT”, “url”: “https://example.com”}]}. Assign the created creative to line items via creativeIds in dv360_create_line_item or dv360_update_line_item.

Output

Type: Dict

Returns the created DV360 creative details.

Fields: creative_id, creative_name, creative_type, entity_status, review_status, creative