Update Creative

Advanced: partially updates a DV360 creative from a raw v4 field payload with an update mask; only masked fields change

Advanced: partially updates a DV360 creative from a raw v4 field payload with an update mask; only masked fields change. Use entityStatus to activate, pause, or archive a creative. The mask is derived from the payload when omitted. Supports dry_run.

App	DV360
Operation ID	dv360_update_creative
Type	Action
Connection	dv360 (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
account	DynamicAccount	Yes	-	Select the DV360 advertiser that owns the creative.
creative_id	string or SelectItem	Yes	-	ID of the DV360 creative to update. Do not repeat it inside update_payload.
update_payload	object or string	Yes	-	Creative fields to update as a JSON object using the official DV360 v4 camelCase field names, sent as-is. Only the fields named in the update mask are changed. Common editable fields: entityStatus (ENTITY_STATUS_ACTIVE, ENTITY_STATUS_PAUSED, or ENTITY_STATUS_ARCHIVED to retire a creative), displayName, exitEvents, notes, and thirdPartyUrls. Example: {“entityStatus”: “ENTITY_STATUS_PAUSED”}
update_mask	string	No	-	Optional comma-separated DV360 update mask. When omitted, it is derived from the top-level keys of update_payload. Provide it explicitly for nested masks.
dry_run	boolean	No	False	When true, do not call DV360. Return the resolved update mask and payload for review.

SelectItem

Field	Type	Required	Default	Description
value	string	Yes	-	The value of the selectable item.
label	string	Yes	-	The label of the selectable item, used for display purposes. If not provided, defaults to the value.

Output

Type: Dict

Returns the update mask, payload, and updated creative.

Fields: creative_id, update_mask, payload, dry_run