Exclude Placements

Excludes website URLs and app IDs from DV360 line items (negative placement targeting) without raw JSON; supports multiple line items in one call

Excludes website URLs and app IDs from DV360 line items (negative placement targeting) without raw JSON; supports multiple line items in one call. For other targeting types use dv360_edit_line_item_targeting.

App	DV360
Operation ID	dv360_exclude_placements
Type	Action
Connection	dv360 (required)
Credits per run	1
Agent / MCP tool	Yes
Requires approval	Yes (write operation)

Inputs

Field	Type	Required	Default	Description
account	DynamicAccount	Yes	-	Select the DV360 advertiser that owns the line items.
line_item_ids	array of string (also accepts a comma-separated string)	Yes	-	DV360 line item IDs to add the placement exclusions to, as a list or comma-separated text.
urls	string or array of string	No	-	Website URLs to exclude, as a list or newline-separated text (one per line), for example example.com or www.example.com/section. DV360 supports up to two levels of subdirectory and five levels of subdomain targeting.
app_ids	string or array of string	No	-	App IDs to exclude, one per line: Android bundle IDs (e.g. com.google.android.gm) or Apple App Store IDs (e.g. 422689480).
app_platform	string or SelectableOption	No	-	Optional platform for the excluded app IDs. When unset, DV360 assumes mobile (Android or iOS). Set it explicitly for CTV apps, for example ‘APP_PLATFORM_ROKU’.

SelectableOption

Field	Type	Required	Default	Description
value	string	Yes	-
label	string	Yes	-

Output

Type: Dict

Returns updated/failed line item IDs and exclusion counts.

Fields: updated_line_item_ids, failed_line_item_ids, excluded_url_count, excluded_app_count